The study found women are particularly inclined to be turned on when they feel they’re being viewed as attractive and desirable by another person—and this actually emerged as being the most significant factor of the three in determining female desire.
“Women often adopt an erotic self-focus, instead of a relational one, during sexual activities with a partner,” the researchers explain. “This has led to the suggestion that female desire may be partly narcissistic in nature and that affirmation as an object of desire may be an important pathway to it for women.”
In other words, women tend to be a little self-focused when it comes to sex: They want to be desired and to affirm their own sense of self-worth. Past research has shown women feeling good about themselves and their bodies is an important ingredient for sexual functioning and sexual satisfaction. The researchers note self-validation may be the actual important factor here, but external confirmation can be an effective way to stoke those feelings of confidence.
One point of evidence of how important feeling attractive is to female desire: Women’s fantasies, the researchers note, tend to involve things like having sex with strangers, being exposed, and other things that involve confirming their own sexual value. One 2006 study found straight women get particularly turned on when they hear their partner has been fantasizing about them.